New Delhi, April 22 -- India's video streaming platforms may still be grappling with monetization challenges, but 2025 has turned into a breakout year for revenues.

Video streaming revenues surged 55% in 2025 compared to 2024, nearly tripling from 2023 levels, according to a recent Ficci EY report.

The growth reflects a decisive shift in strategy-regional language programming, flexible pricing and hybrid revenue models are helping platforms move beyond the limitations of a subscription-only play in a price-sensitive market like India.

Digital advertising grew 26% to reach Rs.94,700 crore in 2025, as several advertiser categories shifted ad spends from traditional to digital media, led by FMCG, travel and pharma.

Sports and entertainme...