New Delhi, June 11 -- India's post-theatrical film rights market is becoming more competitive after nearly three years of dominance by Netflix and Prime Video, offering producers more options and potentially greater bargaining power.

But while the number of buyers has increased, the benefits are largely flowing to big-budget, star-led films, leaving mid-sized projects facing the same challenges as before.

Between 2022 and early 2025, Netflix and Prime Video together controlled more than 75% of major Hindi, Telugu and Tamil theatrical film acquisitions, according to media consulting firm Ormax. Since last year, however, the landscape has broadened, with at least four major platforms actively competing for streaming rights, particularly f...