Mumbai, Sept. 2 -- Godrej Consumer Products Ltd's new managing director and chief executive, Aasif Malbari, on Wednesday outlined a strategy to boost the company's volume and profit growth, three weeks after formally taking charge.

In a call with analysts and investors, Malbari presented a report card of the last five years, characterizing GCPL's growth as "good but not great", highlighting that the company's underlying volume growth and profit after tax grew at a single-digit compound annual growth rate since 2021, when Sudhir Sitapati was first appointed as CEO.

Now, Malbari is planning a number of changes, including a Rs.200 crore investment in a new research and development facility, improvements in digital marketing, a cut in gener...