New Delhi, March 29 -- From influencers leading media strategy to an avalanche of brands enabling monetization, the celebrity wedding economy has grown more complex than ever before.

What began last decade as endorsements for wedding-wear brands by 'it' couples like actor Anushka Sharma and her husband Virat Kohli has now evolved into a layered commercial ecosystem. Staggered picture drops by celebrities getting married are only the tip of the iceberg. Influencer content, often appearing as organic 'fan accounts', sustains the buzz far longer.

Couples increasingly enter brand partnerships across fashion, jewellery, beauty and hospitality-gaining visibility through outfits, venues and curated wedding imagery. The curated buzz is then lev...