Bengaluru, Sept. 11 -- India's e-commerce companies are rethinking the super-app strategy as quick commerce gains significance.

Flipkart is rolling out a standalone app for its quick-commerce business to select users, ahead of a wider launch expected before its festive-season sale. Swiggy had earlier launched a separate app for Instamart and its food delivery offerings Toing and Snacc. Eternal continues to operate Blinkit and District separately from Zomato. Do platforms really need a separate app for their offerings? Mint unpacks

Quick commerce has grown from being an extension of grocery delivery into a much larger business for several consumer companies. A separate app can provide a more focused experience, while the service can stil...