New Delhi, Aug. 19 -- The rise of finfluencers has made stock market advice more accessible for investors, especially for those who do not want to spend extra money on hiring a professional advisor, but it has also left some of them nursing losses after acting on social media recommendations.

According to a recent report by CFA Institute, only 6.3% of finfluencers are registered with the Securities and Exchange Board of India (SEBI), even as one in three continue to make explicit stock recommendations.

This highlights a gap between regulated investment advice and financial content shared online, prompting the markets regulator to caution investors against social media accounts offering 'live trading strategies' and real-time stock marke...