New Delhi, July 14 -- Jyothy Labs Ltd will step up investment in its home-grown dishwash brand Exo, seeking to offset the fallout from German partner Henkel AG's decision to walk away from a 15-year licensing deal for the Pril and Fa brands.

Chief financial officer Pawan Kumar Agarwal told shareholders at the company's 35th annual general meeting on Tuesday that "while the exit of Pril may have a near-term impact on the performance of the dishwash portfolio, your company is accelerating investment behind Exo dishwash liquid to strengthen its position in this category."

The consumer goods maker's shares have fallen 27.9% this year, more than three times the decline in the benchmark Nifty 50 index, after Henkel notified exchanges on 9 May...