Bengaluru, April 27 -- Reliance Retail is scaling up its e-commerce platform JioMart's quick-commerce business with a strategy that breaks from the industry's fixation on 10-minute delivery.

It is leveraging its extensive network of physical stores to enable two-hour deliveries, while broadening its focus to higher-value categories such as electronics and fashion.

The playbook so far appears to be gaining traction. JioMart's hyperlocal business scaled to roughly two million average daily orders in the March quarter, up 29% sequentially and over 300% year-on-year, Reliance Industries Ltd's Q4FY26 investor presentation showed.

Nearly 5.8 million new customers shopped on the platform during the fourth quarter, while the registered custome...