New Delhi, Oct. 11 -- Online shopping deals and instant discounts have made it easier than ever to buy gadgets and appliances throughout the year. No-cost EMI offers add to the appeal by allowing buyers to spread payments over several months, with credit companies advertising the option as "no interest cost" involved.

However, zero-cost EMI does not always mean a purchase comes without extra costs. This is particularly relevant now because festive deals on all major e-commerce platforms such as Myntra, Amazon and Flipkart are live.

Many shoppers wait for these sales to buy appliances and other high-value items at steep discounts. However, an immediate cash outgo is not always preferred, making the "no-interest" tag on EMIs seem attracti...