Bengaluru, July 30 -- Food delivery company Swiggy Ltd's quick-commerce business, Instamart, achieved contribution margin break-even in May, allowing the company to shift its focus from discount-led expansion to growth driven by differentiated products.

Instamart's contribution margin for the June quarter improved by 440 basis points year-on-year to a negative 0.2% of gross order value (GOV), as it prioritized unit economics over "fleeting headline growth" amid an intensely competitive quick-commerce market, the company said in a statement on Thursday.

"Our efforts over the last few quarters to reset our user base, economics and experience have together made the business much stronger and increased its staying power. This milestone mark...