New Delhi, Nov. 8 -- Meta Platforms-owned Instagram is making a push into long-form videos with "Features", a new format that allows creators to upload horizontal videos of up to 90 minutes. After testing it with creators in Brazil, Instagram is rolling it out to select creators in the US. The move puts the platform in more direct competition with Alphabet-owned YouTube for podcasts, interviews and other long-form content.

In a video shared on Instagram on 26 October, platform head Adam Mosseri and vice-president of product Tessa Lyons discussed Features. A companion feature, Clips as Reels, will allow creators to link up to eight short clips to a full-length video. "When you want to go deeper with the creators you love and the content t...