New Delhi, March 24 -- India's media and entertainment sector grew 9.1% year-on-year to Rs.2.78 trillion in 2025 and is expected to expand at a 7% compound annual growth rate to Rs.3.3 trillion by 2028, according to Ficci and EY's annual report released on Tuesday.

Growth was driven largely by digital, even as traditional segments showed mixed trends. Excluding online and video games, hit by a four-month ban on money gaming, the sector grew 11.8% in 2025.

Advertising was a key driver. Digital advertising rose 26% to Rs.94,700 crore, accounting for 63% of total ad revenues. E-commerce and point-of-sale ads surged 50% to Rs.22,000 crore, equal to 85% of TV ad revenues, the report said.

Digital advertising also included Rs.36,300 crore fr...