Mumbai, Aug. 13 -- Food and beverage (F&B) sales volumes outside the home fell 8.6% in the 12 months ended March 2026, according to global market research firm Worldpanel by Numerator.

"When there's a little bit of tightness, one way is to reduce the consumption inside the home, which they have not, it's not so easy to do. But you can reduce the number of times you go out," said K. Ramakrishnan, managing director, South Asia, Worldpanel by Numerator to Mint.

"And when you go out, you can reduce the number of things that you buy, because out of home is all impulse and discretionary," he said.

But the value of these out-of-home consumption increased by 0.5% during the period. "They are spending the same kind of money, but they're buying ...