Honasa Consumer eyes hair colour entry as Q2 net profit jumps 87% to Rs.73 crore
Bengaluru, Nov. 6 -- Honasa Consumer Limited, the parent company of Mamaearth, Aqualogica and The Derma Co, will continue to double down on its younger brands, which grew over 45% in the September quarter, as it looks to expand its presence in newer categories including hair colour, fragrances, oral care and men's skincare, the company said on Friday.
The firm is considering entering the hair colour category through one of its existing brands, Varun Alagh, co-founder and chief executive officer (CEO) of Honasa, told analysts during the company's earnings call.
The company said it sees hair colour as an emerging opportunity as consumers increasingly look beyond grey coverage towards styling and newer formulations. The category is estimat...
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