New Delhi, Aug. 29 -- Nvidia has been the artificial intelligence (AI) chip leader since the earliest days of this technology boom, but it now faces threats from unlikely places - its own customers

Google, Amazon, Microsoft, Meta and OpenAI are now developing their own custom AI chips to reduce their dependence on Nvidia's powerful graphics processing units (GPUs).

Google has developed its Tensor Processing Unit, specifically designed for AI workloads. Amazon has brought its own Trainium chips. OpenAI has also recently introduced its custom AI processor, Jalapeno, which the company claims performed better than Nvidia Corp.'s current lineup in testing. At the same time, Microsoft and Meta are believed to be developing their own accelerat...