Gen Z brides are creating their own definition of bridal dressing, says designer Isha Jajodia of Roseroom Couture
New Delhi, Aug. 8 -- Known for exploring lace and corsetry in gowns and lehngas, Roseroom Couture by Isha Jajodia experimented with an unusual material at its recent India Couture Week showcase in Delhi: hand-moulded clay. Sculpted into delicate floral motifs and embedded within lace, the clay introduced a subtle, three-dimensional texture to the garments.
"It was definitely one of the most time-intensive processes we've undertaken," says Jajodia, who founded the label over a decade ago. "The idea itself took a while to develop because we weren't interested in introducing clay simply because it was different. It had to feel completely integrated into our language."
Lace has remained central to Roseroom's work, with the label previously ...
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