New Delhi, Oct. 13 -- The annual Indian festive shopping window kicked off with record claims across major e-commerce platforms, with the Amazon Great Indian Festival starting on 8 October and Flipkart's Big Billion Days launching its early access on the same day before opening on 9 October.

"One out of two customers opted for Equated Monthly Instalment financing," according to Amazon Pay, while Flipkart noted that one in three shoppers selected No-Cost Equated Monthly Instalment (EMI) options.

To make the most of festival sales, shoppers have three types of offers: card-linked instant discounts, credit-linked payment offers, and upfront price cuts. Platforms feature card-linked incentives, such as Amazon's 10% instant discount on SBI c...