New Delhi, March 26 -- Italian family fashion retailer OVS S.p.A is betting big on India, with plans to make it the company's largest market outside its home country.

The move signals confidence in India's growing apparel market-even as competition intensifies from global and domestic players.

"They're (the parent company) looking at investing in India in a way that India should become the number one subsidiary outside Italy," said Sundeep Chugh, managing director, OVS India Retail Private Ltd.

While the total India investment has not been disclosed, the parent had earlier flagged India as a priority growth market. "We are focusing in new markets like India. This is the most important, market where we are putting energy and some CapEx,...