BENGALURU, Oct. 26 -- Eternal's District is exploring investments in dedicated live-event venues, betting that physical infrastructure can lower the cost of staging concerts and give the out-of-home consumption platform a more defensible business as artificial intelligence (AI) agents threaten to disrupt online bookings.

The company is in discussions with potential partners and governments on long-term projects, including public-private partnerships, Rahul Ganjoo, chief executive of District, said in an interview with Mint.

"Without dedicated live-event venues, it is difficult to build a sustainable business, because you spend a large amount of money setting up a venue only to take it down within a day," Ganjoo said. Some temporary conc...