New Delhi, Nov. 5 -- Emami Ltd is looking to buy more premium digital-first consumer brands that sell mainly online, after its recent acquisitions grew to a little over a quarter of its India sales in the September quarter, a top executive said.

The move puts the maker of BoroPlus and Navratna alongside Marico Ltd and Hindustan Unilever Ltd (HUL), which are also buying fast-growing online-first brands.

"At any given time, we are in touch with many different opportunities at different stages," Harsha Vardhan Agarwal, vice chairman and managing director of Emami, told Mint in an interview. "But we are very particular from a strategic point of view and about pricing. So we don't want to pay extra to acquire anything. Hopefully, in the next...