New Delhi, April 2 -- Emami is set to acquire the remaining 73% stake in Axiom Ayurveda, the parent company of flavoured drink brand Alofrut, bringing its total ownership to 100%. The fast-moving consumer goods (FMCG) company already had a 27% stake in Axiom Ayurveda.

In an exchange filing on Thursday, Emami said it is acquiring the remaining 73% stake in Axiom Ayurveda for an amount not exceeding Rs.200 crore. The FMCG giant also noted that the transaction is expected to be completed in a phased manner over the next three months.

Over the last few years, Emami has aggressively pursued acquisitions of startups. In 2024, the company took ownership of men's grooming startup The Man Company and also bought stakes in pet care brand Fur Ball...