New Delhi, Sept. 30 -- Delhi-based designer brand 431-88 by Shweta Kapur has introduced Apartment-88, a retail and experience format that rethinks what a brand store can be. Rather than a conventional shop, it brings the wider world of the brand into a physical setting-one that feels more like a lived-in apartment than a retail floor.

At its centre is the idea of coming home. Clothes from her latest collections will sit alongside furniture, books, objects and people, creating a setting where shopping becomes part of a broader experience. The format is also designed to travel, taking on a different character depending on the city and space it occupies. The first stop for Apartment-88, featuring Biophilia, 431-88's fall-winter collection, ...