Bengaluru, Aug. 13 -- Quick commerce is expected to outpace traditional e-commerce this festive season, as consumers increasingly turn to instant-delivery platforms for gifting, home decor and other convenience-led purchases, analysts said.

This shift is being driven by evolving consumer behaviour, as customers increasingly opt for last-minute purchases or spur-of-the-moment celebrations, relying on quick commerce to fulfil orders instantly.

"We expect quick-commerce growth to be higher than e-commerce growth this festive season. This will also be a key year for quick commerce as the lines between e-commerce and quick commerce increasingly blur," said Satish Meena, analyst at market research firm Datum Intelligence.

The shift builds on...