New Delhi, July 28 -- The Coca-Cola Co. said it lost value market share in India's non-alcoholic ready-to-drink (NARTD) beverages segment during the April-June quarter, as investments and affordability initiatives weighed on its performance.

"The company lost value share in total NARTD beverages (in Asia Pacific), as gains in Japan and China were more than offset by a loss in India," the company said in its June-quarter earnings statement released on 28 July.

The management said that three factors contributed to this- investment timing, affordability initiatives and geographical mix.

"One was investment timing, one-third of it. Another third was of the affordability initiatives that are important for us to bring the consumers to the ba...