Mumbai, March 13 -- Unusually high temperatures-4-8degC above normal-since early February are forcing companies, from beverage and ice cream makers to AC manufacturers, to reassess demand forecasting and supply planning.

While seasonal demand remains critical, longer summers are pushing companies to stay relevant year-round.

For instance, summer accounts for 60% of revenues for India's largest listed ice cream maker, Kwality Wall's (India), its deputy managing director and executive director Chitrank Goel told Mint in an earlier interaction. LG Electronics, the largest consumer electronics brand in India, makes around 28% of its annual revenues in the January-March quarter.

Awry predictions, then, can lead to a production-demand mismat...