New Delhi, April 8 -- Indian audio and video content, usually considered a draw for domestic audiences and specific diasporic markets, is now finding a home in unusual export destinations.

Saudi Arabia, Egypt and the Philippines are among the countries where Indian content is popular, according to the Content Trends Report launched recently at the Content India Summit 2026, organized by Dish TV.

Experts said this demand is not diaspora-led, unlike more established markets such as the US or the UK. Instead, it appears to be driven by cultural alignment. Indian storytelling-especially emotion-led narratives, family dynamics and mythology-tends to resonate strongly with audiences in these regions.

To build on this trend, platforms are ret...