BENGALURU, April 22 -- For intracity delivery platform Borzo, India is the largest market, accounting for 60-65% of its gross merchandise value and 78% of global deliveries. Its new country head now wants to keep that lead while reshaping where the growth comes from, and at what cost.

Darryl Dias, who recently took over as Borzo country head for India, is pushing a shift away from a customer base dominated by individuals and small businesses towards a more balanced mix that includes mid-sized and large enterprises. The pivot comes as faster intracity deliveries and tighter unit economics become central to competition in the segment.

"We no longer want to be heavily dependent on only one sort of segment, which is individuals and SMEs," D...