New Delhi, Aug. 17 -- India's box office is booming again, but that cheer isn't quite spilling over into the market for films' streaming, satellite and other ancillary rights.

The cumulative box office for January to June 2026 releases was Rs.6,398 crore, making it the highest-grossing first half of any year after the pandemic, surpassing 2025 by nearly Rs.650 crore. While this spark should have ideally resulted in greater enthusiasm for selling ancillary rights such as OTT and satellite TV, given that most broadcasters and streaming platforms look at box office as a benchmark, industry experts say there is still caution on that front.

According to trade experts, streaming and satellite rights fell by an estimated 50% and 70-80%, respec...