New Delhi, May 4 -- Social reality is stepping out of television's shadow and into streaming's spotlight. Long synonymous with Bigg Boss, the genre-built around interpersonal dynamics within controlled settings-is seeing renewed traction as newer formats expand the category. Data from media consulting firm Ormax Media shows titles such as The 50 drawing over 13 million viewers on JioHotstar, signalling over the top (OTT) platforms are finding a scalable, sticky format beyond traditional TV.

The 50, a reality show featuring 50 celebrities competing in intense challenges and survival games, amassed an audience of over 13 million across a seven-week run on JioHotstar, consistently ranking as the second most-watched property on streaming in ...