New Delhi, Aug. 31 -- Mainstream entertainment players such as Yash Raj Films and Sun TV Network have recently announced a foray into microdrama creation even as early entrants such as Pocket FM have exited the space.

Industry experts say the audience question has largely been answered. People are clearly willing to consume short, serialized fiction and binge it on mobile. The harder question is converting that engagement into sustainable revenue.

At the same time, for a large studio, it isn't necessarily just about building another subscription or transactional business. It can be a new storytelling format, a way to build and test IP, reach mobile-first audiences and create an additional distribution channel.

Many see these developmen...