New Delhi, May 7 -- Unlike the traditional Bollywood template of flashy acting debuts, celebrity relatives are increasingly building loyal audiences on social media first and monetizing their personal brands before stepping into films, shows or mainstream entertainment projects.

Figures such as Riddhima Kapoor, who is set to appear in a film soon, and Krishna Shroff, recently seen in multiple reality shows, have leveraged the low barriers to digital content creation to build personal brands and attract collaborations with companies before taking the mainstream entertainment route.

Industry experts say the strategy is straightforward: a ready-made audience reduces marketing costs and lowers the risk attached to launching fresh faces in f...