New Delhi, April 5 -- A long-established trend in the West-led by music giants such as Madonna and Jay-Z-is now finding its rhythm in India. The country's film music artists are stepping beyond the studio to launch their own labels in search of greater control and new revenue streams. Turning that ambition into a scalable business, however, remains far from easy.

South Indian film composer and performer Anirudh Ravichander recently announced launch of Albuquerque Records, an artist-owned music label.

Over the past three-four years, composer duo Salim-Sulaiman and singer Arijit Singh have also taken this path. According to industry experts, while there is buzz around the launch of such labels, they haven't so far managed to compete with ...