BENGALURU, April 30 -- E-commerce marketplace Amazon's quick delivery arm, Amazon Now, is seeing its order volume grow 25% month-on-month in India within a year of rollout.

"Amazon Now, which offers delivery in 30 minutes or less on thousands of items, started last year in India, where orders are increasing 25% month over month, with Prime members tripling their shopping frequency once they start using it," said Andy Jassy, chief executive officer of Amazon.com, in the company's March quarter analysts call on Thursday.

Launched in pilot mode in Bengaluru in December 2024 and expanded to Mumbai and Delhi in mid-2025, the 30-minute delivery service is now live in nine countries, with further rollouts planned.

In India, Amazon Now is plan...