Mumbai, March 2 -- Amazon India has waived seller commissions on all goods priced under Rs.1,000, expanding a policy first introduced in April for products priced under Rs.300. The e-commerce firm said the policy will expand the zero-commission policy 10x to 12.5 crore products across categories such as home linens, casual apparel, small electronics, toys, and fashion accessories.

"The daily consumption [on e-commerce] is mostly from products of sub- Rs.1,000," Amit Nanda, director, selling partner services for Amazon India, told Mint in an interview. "This is the segment most of our sellers are keen to grow," he said, adding that seller response to the previous zero-commission policy from April was 'extremely positive'. Amazon saw a 50%...