Mumbai, Aug. 21 -- Taiwanese PC-maker Acer is widening its India ambitions beyond laptops, building a 'House of Acer' identity that brings appliances, televisions, air conditioners, luggage and eventually smart rings under its umbrella.

The company this week appointed actor Akshay Kumar as the brand ambassador for all products under the 'House of Acer' portfolio, as it looks to leverage the Acer name to enter a wider range of consumer categories.

The move marks a significant shift for a company that has spent 27 years building its presence in India's PC market. Acer India president and managing director Harish Kohli said the company now wants to use that brand equity to address a much larger share of consumers' needs.

"After 27 years i...