'These clothes aren't meant to make a statement'
New Delhi, Oct. 16 -- Designer Nimish Shah is bringing back Shift, the label he shut down in 2018, but not as it was.
After a stint as creative director at Bhaane, Shah is returning with Shift Man, a menswear line built around end-of-line textiles and classic silhouettes, alongside a home collection. It marks a departure from the easy, retro-inspired dresses and blouses that made Shift popular after its launch in 2011.
The new collections bring together Scandinavian minimalism and Shah's Gujarati roots. A graduate of the London College of Fashion, he has previously worked at Chloe and Burberry. "It's been on my mind for almost two years. I just wanted to make good products, starting with textiles, working with base materials and then ex...
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