New Delhi, Sept. 4 -- After 17 years of building her slow-fashion brand, Aneeth Arora has opened pero's first flagship store in Delhi's Lodhi Colony.

Each corner of the space, "perodise", as Arora prefers to call it, has something that relates to the brand story-from the terrazzo flooring and customised hangers to the Odisha tiles and the little heart motifs synonymous with the brand.

In an interview with Lounge, Arora talks about the new store, her love for greenery and what's next for the brand. Edited excerpts:

This is the same space that we scouted 10 years ago when we thought that 'let's look for a space for our retail outlet'. But at that time, it did not work out. And after that, we explored other places. But it is the universe ...