NEW DELHI, April 19 -- Even as original video and audio content struggle for attention in a crowded digital ecosystem, a new threat is compounding the problem: a surge of low-cost, artificial intelligence (AI)-generated material that is reshaping discovery, monetization and trust across platforms.

Often dubbed "AI slop", this content is mass-produced, repetitive and generic, flooding feeds and pushing higher-quality work out of view. For creators, the immediate hit is visibility: strong content gets buried under volume, making consistent engagement and monetization harder to sustain in a market where revenue is already concentrated among a small fraction of players.

One common manifestation of AI-generated content is the proliferation o...