KUALA LUMPUR, Aug. 15 -- Beauty lovers looking to get their hands on the season's newest makeup launches can head to House of Sephora this weekend, as the beauty retailer opens its signature event to the public from Aug 14 to 16.

The bi-annual House of Sephora brings together upcoming launches, exclusive products and interactive experiences, offering visitors a first look at some of the beauty trends and products set to shape the coming season.

In a media release, this year's edition is said to spotlight Sephora's "Only at Sephora" exclusives and "First at Sephora" launches, with consumers able to swatch and test products before they hit stores, receive personalised recommendations from brand experts and explore interactive beauty zones...