LOS ANGELES, March 18 -- The countdown to Spider-Man: Brand New Day just got a whole lot more interactive - and very on-brand for your friendly neighbourhood superhero.

Ahead of the full trailer drop later today, Tom Holland has kicked off a global fan-powered rollout that's turning the internet into one big Spider-Verse puzzle.

Instead of releasing a traditional teaser, selected fans around the world have been dropping blink-and-you'll-miss-it clips - most running just two to three seconds - offering tiny glimpses of what's to come.

And yes, fans are already deep in detective mode.

So far, more than 10 snippets have surfaced, with contributors ranging from a Spider-Man cosplayer in Singapore to Mark Lee of NCT - because of course thi...