KUALA LUMPUR, July 16 -- More Malaysians are turning to e-commerce platforms for everyday purchases, with TikTok Shop continuing to narrow the gap with market leader Shopee, according to a new Ipsos Malaysia study.

The survey by Ipsos Malaysia, conducted in May among 1,031 Malaysians aged 18 to 74, found Shopee remained the most-used e-commerce platform, while TikTok Shop strengthened its position as social commerce gained momentum.

The study found 74 per cent of Malaysians had browsed an e-commerce platform in the past six months, the highest level recorded over the past three years, compared with 70 per cent in 2025 and 65 per cent in 2024.

However, the proportion of Malaysians who made online purchases remained stable, with 60 per c...