KUALA LUMPUR, June 16 -- Skincare brand Paula's Choice has been named an official sponsor of the Fifa World Cup 2026 and Fifa Women's World Cup 2027, marking the company's latest move into the global sports arena.

In a media release, the brand said the partnership will be supported by its new global campaign, "Proud Supporter of Your Skin", which highlights the impact of performance, emotion and environmental conditions on the skin.

At the centre of the campaign is a film titled The Beautiful Game, which explores football through the reactions and experiences of players and fans, focusing on how factors such as sun exposure, sweat, fatigue and emotion can affect the skin.

Paula's Choice chief executive officer Faiz Ahmad said the compa...