PETALING JAYA, April 18 --  A new music label, BRAUNX, has entered the Malaysian music scene with a clear intent to address what it describes as gaps left by traditional commercial labels, particularly in artist education, ownership, and long-term career sustainability.

Launched by BWHPK at Laya Skylounge, Petaling Jaya on Friday, the label is positioning itself as an artist-first platform that goes beyond music production, focusing instead on empowering musicians to understand the business behind their craft.

The launch event drew support from local artistes including Balan Kash, Amos Paul, Arvind Raj and Music Kitchen, alongside National MIC Youth Leader Arvind Krishnan, who praised the initiative as a timely and forward-looking ...