KUALA LUMPUR, March 2 -- The Klang Valley's digital billboards and screens lit up in a coordinated display last week as Malaysia's Out-of-Home (OOH) advertising sector came together for a landmark industry-wide showcase.

The initiative, part of the International Out-of-Home Week, ran from Feb 25 until today. Organised by Visual Retale, the campaign saw close to 20 of the country's leading media owners align their creative content across approximately 9,400 digital screens.

This massive, synchronised display spanned highways, transit hubs, shopping malls, and other high-density urban areas, offering a powerful demonstration of the medium's scale and reach.

The campaign aimed to reinforce the relevance of OOH and Digital OOH (DOOH) as a ...