PENANG, June 24 -- Google has launched two new initiatives aimed at helping Malaysian news organisations adapt to artificial intelligence (AI) and changing audience behaviours as the media industry undergoes rapid digital transformation.

Announced at the National Journalists' Day (HAWANA) 2026 celebrations, the programmes - Project Sigma 2.0 and Project Berita - are being rolled out in collaboration with the Ministry of Communications and Majlis Media Malaysia (MMM).

Project Sigma 2.0 builds on a pilot programme launched in 2024 and will support up to 20 small and medium-sized news organisations with tools, frameworks and consultancy support aimed at helping publishers better engage Generation Z audiences.

In a media statement, Google ...