KUALA LUMPUR, Aug. 9 -- E-wallets were long seen as a young person's habit - something for students splitting bills or twenty-somethings ordering food delivery. New data from Ipsos Malaysia's E-Wallet Landscape 2026 report suggests that story is out of date.

According to the survey of 1,029 Malaysians aged 18-74, conducted in April 2026, the fastest-growing group of e-wallet users last year was not the young.

It was Malaysians aged 35-44, whose usage jumped nine percentage points to 64 per cent, and those 45 and above, up four points to 44 per cent. By contrast, the 25-34 age bracket - traditionally assumed to be the core e-wallet demographic - stayed flat at 65 per cent, while 18-24 year-olds crept up just two points to 64 per cent.

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