BTS album 'Arirang' dominates global charts with 3.8b streams, expands audience beyond core fans
SEOUL, June 30 -- The K-pop supergroup's fifth studio album achieves record-breaking streaming numbers and physical sales, while expanding its audience beyond traditional K-pop fans.
According to Korea JoongAng Daily, BTS has once again demonstrated its unparalleled global influence, with its latest album Arirang generating billions of streams and record physical sales, according to new data from global music data company Luminate.
The band's fifth full-length album, released in March, amassed 3.8 billion streams across major platforms including Apple Music, YouTube Music, and Spotify between March 20 and May 14. During the same eight-week period, total global streams across BTS's entire catalog surpassed 5.3 billion.
The streaming dat...
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