KUALA LUMPUR, May 26 -- Communications Minister Datuk Fahmi Fadzil has previewed Malaysia's first national consumer protection campaign, the 'Beli Tiket Selamat' (BTS) initiative, which aims to curb event ticket fraud and scams.

This comes as Malaysia enters the 'KL Headline Season,' during which the city is expected to host at least 25 international music performances across multiple venues.

An estimated 500,000 fans from Malaysia and across the region are expected to attend these events throughout the year.

However, as demand for concert tickets surges, so does the threat of fraudulent activity.

"This campaign was created specifically to protect the people from the threat of event ticket scams.

"It is not impossible that artificial...