SINGAPORE, June 22 -- Having made significant inroads in curbing sugar and saturated fat, Singapore is now turning its sights toward a new dietary enemy: sodium.

The Singapore Health Promotion Board (HPB) is gearing up for a major campaign in the final quarter of 2026, aiming to normalise the habit of consumers asking for less salt and fewer sauces in their meals.

The goal is simple: make healthier choices the instinctive one.

"We need to have this 'normalising ask', and when more people ask for it, maybe (at) some point in future, we can do low sodium by default," HPB Chief Executive Tay Choon Hong told The Straits Times.

Tay is drawing a parallel to the "siu dai by default" movement launched in September 2023. That initiative target...