KUALA LUMPUR, July 9 -- A decade after making its mark with its liquid matte lipstick, Huda Beauty is revisiting the beauty trend with a new formula designed for consumers who want the matte look without the traditionally dry or heavy feel.

In a media statement, the beauty brand said it had introduced Liquid Matte Mousse, a new lipstick range that reimagines its original high-impact matte formula with a lighter, whipped texture and soft-blurred finish.

Available in eight nude shades, the new formula reflects the continued evolution of matte lipstick, once known primarily for its intense colour and long-wearing finish but now increasingly focused on comfort and versatility.

According to Huda Beauty, the Liquid Matte Mousse features an a...